How NOT to use Facebook to Promote Your Business

imagesWe have helped quite a few independent businesses get started with solid Online Internet Marketing methods and advice. We recognize how social media usage, search engine optimization and online marketing can be just as difficult and off-topic from their core knowledge as Quickbooks and Accounting practices.

Even with this understanding, I’m a little surprised to be pointing out the obvious of how NOT to use your Facebook page to win business and influence friends in 2013.

But, apparently its worth reminding business owners that social networks are the front store that most potential customers will see before ever walking in your door.

Don’t give people an excuse to walk past your storefront…but definitely don’t give them an excuse to throw mud and trash on it either.

Need an example? Annie Colbert at Mashable has just posted this article that summarizes a recent Facebook meltdown by Amy’s Baking Company Bakery Boutique & Bistro.

 

Rolling a new website

SEO-2013-and-beyond-350x218I’ve written previously about the issues involved in doing a complete redo of your website. Often, when a new account hires Astute Marketing, we are asked to “redo their website”. This process seems to always mean creating a whole new look, new headers, written content and pictures. Many companies envision a review process across the entire new site, and once approved, a flipping of the switch so that the old site disappears and the new site instantly shows up.

Serious issues can occur if you chose to flip a completely new site live, replacing your old one. Google may choose to no longer offer your site as highly as it used to do for the same search terms or keyword(s). There are ways to make sure this doesn’t occur, but depending on the size of your site and other factors, even those tools or tricks may not prevent some significant penalty.

Don’t roll a new site if you haven’t had this discussion with your team. If they don’t know anything about the subject…and many, many web developers do not…then you need to halt that process until you are comfortable that a knowledgeable person is directing the effort.

Just as a reminder, I thought posting this article from Brafton might help you remember the dangers of massive website updates before its too late. I’ve also written about “Mr. Google”, Matt Cutts, numerous times. This post discusses his latest response to a question at SXSW 2013 about pushing thousands of archive pages to a new site. Matt points out that a site doing so could get caught in several ways, either by a Panda trigger or manual review, that would adversely impact their traffic and search results.

Don’t roll that new site until you are comfortable you won’t be penalized. Use a professional or change things a little at a time.

Is Your Blog a Fine Steak Dinner or a Cheap Chinese Buffet?

FINALLY an article that will SAVE YOU TIME. I’m about to tell you to STOP blogging so much. Maybe even stop tweeting and updating statuses so much on LinkedIn and Facebook, too.

How’s that feel? Big time saver, I know. But, should you be concerned that this will hurt your SEO rankings?

James from MenWithPens.ca has written a thought-provoking article about ditching your regular blogging schedule. She contends it is much better to have the occasional article that people relish reading, send to others and link to in their online conversations. And I’ve found she is probably right. The articles from blogs I’ve managed for clients tend to get much more actionable activity when they’re meatier and more spread out between publications.

Bored-Reader

Her advice seems pretty obvious from this statement she writes:

“So here’s a thought: Let’s forget the cheap Chinese buffet rule of having consistent blogging schedule and ditch it in favour of an occasional steak dinner. The kind you save up for and enjoy. The kind you really savour. The kind you look forward to because it’s rare. And because it’s that good.”

What do you think? Post a comment and let us know.

Link Bait only a Typesetter Could Love

I had a friend suggest I take a look at a humorous Youtube video they stumbled across. Several of us enjoyed watching it in the office, but it takes a special kind of viewer to enjoy this one. I know I’ve seen clients roll their eyes upward during any conversation about the emotion or imagery created by a…

wait on it…

Particular. Font. Type.

Yeah, I get it. Only professionals really care about the finer points of their jobs. Sure, a Serif by any other treatment is a Sans Serif to another. But, watching this kind of short video can help communicate how font choices may indeed create some indirect emotion or imagery. Plus, if you’re a marketing techno geek, it’s cheeky and fun.

So, without further ado, here’s a peak at the last Font Conference: