Are you Kevin Bacon Close to your Customers?

Are you Chuck Norris Bacon Close to Your Clients?

Chuck Norris Bacon Number

Google just added a new search option, called the Bacon Number. Adding Bacon Number to an Actor or Celebrity name will calculate and display the other actors that have mutually worked with Kevin Bacon or your provided actor in the same movie. Or worked with an Actor that later worked with one of them. For each actor that is needed to link the original actor to Kevin, that counts as one degree of separation.

This fun little actor trivia game is based on Six degrees of separation, a concept that refers to the idea that everyone is on average approximately six steps away, by way of introduction, from any other person on Earth, so that a chain of “a friend of a friend” statements can be made, on average, to connect any two people in six steps or fewer. It was originally set out by Frigyes Karinthy and popularized by a play written by John Guare.

So, now that you have Google’s help, see if you can find an Actor with a Bacon Number greater than 3. You’ll likely be amazed how small, or tight, the “Hollywood” industry appears when viewed from a “How Connected Are They” search tool.

Unfortunately, your industry doesn’t have a Bacon Number Tool, but it is almost certainly as connected. You are probably no more than 3 degrees, and no further than six degrees, away from every client or potential client. And they are that close to each other as well.

This close connectivity within an industry, or a community, is what makes social networking so effective for businesses, even small ones. Ask your next new customer how they found out about you. If it’s a person, thank them on your Facebook page and Twitter.

Three ways to use LinkedIn.com more Effectively

LinkedIn.comWe’re very excited to see LinkedIn’s continued growth in popularity as well as the tweaks and redesign of their site and content promotion. As it’s popularity and respect has grown, it presents more and more opportunity to companies and individuals to promote their message.

Here’s a good start it improving your use of LinkedIn:

LinkedIn.com: 3 Ways to use it more efficiently.