Link Bait only a Typesetter Could Love

I had a friend suggest I take a look at a humorous Youtube video they stumbled across. Several of us enjoyed watching it in the office, but it takes a special kind of viewer to enjoy this one. I know I’ve seen clients roll their eyes upward during any conversation about the emotion or imagery created by a…

wait on it…

Particular. Font. Type.

Yeah, I get it. Only professionals really care about the finer points of their jobs. Sure, a Serif by any other treatment is a Sans Serif to another. But, watching this kind of short video can help communicate how font choices may indeed create some indirect emotion or imagery. Plus, if you’re a marketing techno geek, it’s cheeky and fun.

So, without further ado, here’s a peak at the last Font Conference:

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