Google Search is rolling out “Search Plus Your World”. Basically, they are officially blending in your personal content and related friends’ content into your search results on Google.com. But, even if you aren’t logged into Google+, they are promoting Google+ business and brand pages beyond the obvious relevancy they deserve, especially compared to the content they already index from Twitter and Facebook. Ignoring the impact of unveiling to you how much personal data they have, this decision clearly shows them favoring their properties, content and brand products over the relevancy of the search results.
This means that you can no longer rely on Google as your only search engine. (You shouldn’t anyway, of course). Rome has started burning.
Danny Sullivan, renowned Search Engine Land Editor, has a well written article with annotated screenshots of his initial research. See what you think and let us know if you think Google’s “Search Plus Your World” or SPYW, spys deep enough into Twitter or Facebook. Or whether it spys too deep everywhere.