Google continues to roll out massive, structural changes and, just like their Panda release earlier this year, this latest change will affect 35% of sites showing up in search results. More than 1/3 of the sites on the Internet may start or stop showing up on the first page of results.
Do you even know if your site has been affected? And if it is, do you understand why?
Google has made this major adjustment to force “more recent” content as the highest results. While this makes sense for searching on many news, gossip, financial and political topics, it could reek havoc on a great product-oriented website.
Once again, Google has upped the difficulty. You need to understand what “recent” means in your industry and for the type of site you have designed.
Unfortunately, it’s not that easy, though, to work out what qualifies as ‘recent’, according to Google fellow Amit Singhal in the official Google blog post on this new change.