The hardest part of any marketing task is communicating your message in just a few words.
I have been telling friends for years that a marketing degree should start with “Marketing 101: How to Describe It in 100 Words.” It would be a weekly course and every week the student would have to describe the same item, but in fewer and fewer words. The final would be a Google Adwords Ad…here is it’s format:
That’s less than 100 Characters, including spaces. And in that 100 characters you have to grab a person’s attention, differentiate yourself and entice them to click on your Ad among all others.
Most firms we begin helping have a tough time saying what they do in a paragraph.
One of the SEM mentors I follow posted this video, which I think sums all this up in two spoken sentences and one written one.
Can you describe your company in seven words or less? Give it a shot, you may be surprised at the results!