Well, we recently posted about the need to change a common “Best Practice” SEO technique for incoming Links to your site. It’s been considered a good thing to have those links use the most relevant keywords that matter to your site, rather than every link on the web using “Click here for more”.
Now it appears two other SEO Best Practices may hurt your site’s search ranking results, at least Google’s results anyway.
Joining “important keywords should be used on inbound links” are these two common SEO techniques:
1) Don’t Waste Page Titles on your Brand Names, use Keywords instead
2) Keeping page content specific to one subject
It now appears, after Google’s Panda and Mayday updates, that both of these techniques will no longer help you and may indeed hurt you, dropping your rank on Google’s search pages.
Here’s an in-depth article that will detail these two important changes, as well as discuss the common anchor text on inbound links practice. It’s called, “Breaking 3 Old SEO Habits“.