JC Penny Penalized by Google

Stay out of the Google Penalty BoxA great, detailed article was written yesterday on SearchEngineWatch.com about Google penalizing JC Penny for inappropriate link building by JC Penny’s SEO firm.

I’m mostly surprised by two things: JC Penny employing an SEO Firm that resorted to such a known “Bad Practice” and JC Penny obviously doesn’t have an internal SEO staff person overseeing and reviewing what their SEO firm is implementing. This seems like using an offshore contract manufacturer without and experienced person in the company being held responsible for managing that outsource. Seems insane. But, a company’s Web Site probably isn’t as important as building the products sold on it, right?

Here’s just a snippet from the article, “Bad Brands and Bad Linking: How to Avoid Google Penalties“:

JCPenney should have known what their SEO company was doing. You need a solid understanding of what your SEO firm is doing to “help” you, and how you can monitor SEO campaigns involving your brand.


One thought on “JC Penny Penalized by Google

  1. Pingback: Big Change in SEO “Best Practice” – Anchor Text in Links « Astute Marketing

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