I’ve definitely blogged about Search Engine Optimization (SEO) “Best Practices” due to the high volume of Cons and Snake Oil Salespeople pitching everything from link buying to guaranteed top spots on Google Search Engine Results Pages (SERPs).
Some people have contacted me to find out where I have derived my “Best Practices” list. I often point them first to Google’s published SEO tips.
Interestingly enough, Google has now released an SEO report card judging their own pages against these best practices.
They clearly have some more work to do, with some items only achieving 10% adherence and many items being below 50%. However, they are Google and the amount of links and articles and content generally help them achieve first page results without the strict adherence to these guidelines. Matt Cutts, ‘Mr. Public Google’, provides a great explanation on video from this weeks’ SMX (Search Marketing Expo) conference.
Unfortunately, most of my clients are a bit smaller than Google. 🙂 They don’t really have the luxury of ignoring these guidelines, so I thought it would be useful for them to easily view Google’s grades and explanation of scoring by clicking here and downloading their report card.
Obviously, if you’re not well versed in SEO, some of the information won’t make much sense. If you want to understand it better, drop me a line or comment below and I’ll be in touch. 🙂