There’s not doubt that many businesses have substantially cut costs in Sales, Marketing & Advertising. However, according to the “Small Business Marketing Health Check” report from Hurwitz & Associates, small businesses that are doing well have increased their expenditures in marketing, especially online.
The study showed small businesses with increased revenues shifted marketing initiatives toward cheaper digital media and away from traditional channels. The three key online marketing methods used by these small businesses were use of social networking, email newsletter campaigns and ‘search’ (which really means “Pay Per Click”, such as Google’s Adwords platform).
“The survey clearly reveals that the use of low-cost Web-based marketing tools is playing a strategic role in helping businesses succeed,” said Laurie McCabe, partner, Hurwitz & Associates
Thanks to eMarketer’s blog for originally posting details of this report. There are graphs showing various breakdowns of small business revenue, marketing spend and projected spend at this blog.